Clueless marketing

11 Jul 2003|Added Value

There seems to be a rant attitude going around here today. Here’s mine…

I just got a call trying to get me to subscribe to yet another over-priced marketing newsletter. The calls are always the same – “Hi, I’m calling from blah, blah Marketing Newsletter. Let me just ask you 2 brief questions. What do you feel is the most critical issue facing marketing executives today?…” It doesn’t matter what I say, because they will insist that I’m not alone in my opinion and that’s why their newsletter is so important to me.

Now why would I possibly want to invest almost $300 a year on critical new marketing insights, when they are pitching me with the most tired tactic in the book?

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