Unilever’s commitment to sustainability

Unilever’s famous tea brands, Lipton and PG Tips, are already well-loved and respected all over the world. But the company also wanted tea drinkers to appreciate the environmentally sensitive way in which Lipton and PG Tips are made.

We share Unilever’s commitment to sustainability and were able to draw on our expertise in brand positioning and target marketing to develop memorable campaigns that highlighted their passion for tea with a social conscience.

Our work had a refreshing effect: in the UK, PG Tips sales rose 5%, while in Italy, Lipton sales rose 10%.

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