Latest Posts
Serving The Squeezed Middle
06 Dec 2017 | Added Value
As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible
Social Good Innovations
27 Nov 2017 | Added Value
5 social good innovations picked for the November 2017 issue of Branding For Good
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
How to Win at Premiumization in China - Part 1
17 Nov 2015 | Added Value China
In China premiumization represents a huge growth opportunity for brands.
Growth Opportunities in Women’s Health in China
26 Oct 2015 | dimitropoulosp
As the Chinese economy continues to evolve, brands are identifying women as an increasingly important consumer segment, especially in the area of health and wellness.
Fitness on the Increase as Brands Target Chinese Consumers
26 Oct 2015 | dimitropoulosp
China is starting to witness a rapid growth in the area of sport and fitness as consumers start to display a new found desire to exercise and keep fit.
The Key to Connecting with Health Conscious Chinese
26 Oct 2015 | dimitropoulosp
Culturally tuned brands are interacting with consumers in new ways, places and moments by telling stories that are part of culture.
'Culturally Tapped' how Asian Brands are Finding Competitive Advantage in Culture
19 Oct 2015 | dimitropoulosp
The most successful brands are the ones that tap into and even create culture themselves.
Top 5 Ways to Win with Luxury Brands in China
29 Sep 2015 | Added Value China
Cultural secrets can inspire new ways for luxury brands to stay fresh and one step ahead of their customers.
The Rise of Chinese Millennial Travelers
04 Sep 2015 | Added Value China
Travel brands need to keep pace with the rapidly changing trends and consumer profiles in the China market.
Do Chinese Female Travelers Hold the Key to Hotel Growth?
03 Sep 2015 | Added Value China
Hotels are struggling to understand Chinese culture and female travellers.
Is Europe losing its grip on Luxury?
28 Aug 2015 | Agathe Laurent
In the past 20 years, the rise of luxury and wealth in emerging markets like China, Russia, and India is indisputable.
Cutting through in the Chinese luxury market
16 Jul 2015 | Added Value
With a cultural shift in luxury consumer drivers in the Chinese market we take a look at what luxury brands need to do to find growth.
Discover: Hispanics
17 Apr 2015 | spalacios
Hispanics are a growing and thriving population in the United States, and one brands should pay close attention to.
Added Value Edits: Luxury and Asia
18 Dec 2014 | jhall
Asia is quickly becoming the world’s luxury epicenter.
Added Value Edits: Luxury and Asia
18 Dec 2014 | jhall
Asia is quickly becoming the world’s luxury epicenter.
Added Value Edits: Luxury and Asia
18 Dec 2014 | jhall
Asia is quickly becoming the world’s luxury epicenter.
Added Value Edits: Luxury and Asia
18 Dec 2014 | jhall
Asia is quickly becoming the world’s luxury epicenter.
Added Value Edits: Luxury and Asia
18 Dec 2014 | jhall
Asia is quickly becoming the world’s luxury epicenter.
Discover: Indonesia
16 Dec 2014 | Len Henriksen
A snapshot into one of the world’s fastest growing economies.
Discover: Indonesia
16 Dec 2014 | Len Henriksen
A snapshot into one of the world’s fastest growing economies.
Cultural Secrets Breathing New Fire into Chinese Luxury Brands
25 Nov 2014 | dimitropoulosp
Dancing with the dragon.
5 Paradoxes that Luxury Brands Should Never Forget
23 Nov 2014 | Jaslin Goh
Luxury insights extracted by Added Value across Greater China.
Discover: Turkey
23 Sep 2014 | Cyrille Pinson
A snapshot into one of the world’s most interesting and diverse markets, part of the MINT group of countries to look out for.
5 Cultural Tensions Brands Should Understand to Win with Asian Moms
03 Sep 2014 | ahluwaliad
As the middle class continues to grow in Asia, how can brands win by helping Asian moms to resolve the cultural tensions they now face?
Top 5 Ways to Win with Premium in Indonesia
28 Aug 2014 | carol.mok
With a domestic market of roughly 250 million, the Indonesian middle class is growing in wealth. How can brands create premium to attract this emerging group of consumers?
‘Made in China’ Promotion Must Tap National Pride
12 Aug 2014 | Added Value
The future of time-honoured Chinese brands.
Female Empowerment in Brazil
08 Jul 2014 | Added Value
Being feminine & sexy continues to be important, but coupled with a strong, determined attitude to life.
Does Brazil Matter for Brand Owners?
13 Jun 2014 | jhall
Are we sure Brazil matters for brand owners?
Added Value Edits: World Cup Marketing
03 Jun 2014 | jhall
World Cup 2014: opportunities to introduce innovative concepts and pushing marketing to new heights.
Engaging with Football Fans in Asia
26 May 2014 | Added Value
We take a look at three different approaches being used by brands to engage football fans.
Top 5 Ways to Build Brand Magic in India
26 Mar 2014 | Added Value
Added Value China shares the top five strategies to entice India.
Maharajas to Masses
25 Mar 2014 | puddickm
India is a marketplace that poses significant challenges to luxury brands.
Top 5 Ways to Win in China
27 Feb 2014 | Added Value
5 ways for brands to harness the power of the world’s second largest economy.
Hitching the Horse
27 Feb 2014 | Added Value
How brands can drive growth in China this year and beyond.
New Study: The Chinese New Year in Next Growth Cities
04 Feb 2014 | Added Value
For anyone interested in unlocking opportunities in China understanding the Chinese New Year is key…
Top 5 Ways to Win in Russia
04 Feb 2014 | Added Value
Olga Menshikova, Deputy Managing Director of Added Value Russia, shares her top tips on how brands can win in this ever-changing market.
Russia: The DNA of Beauty
13 Dec 2013 | Added Value
In a market renowned for its beautiful women, think Natalia Vodianova and Anna Kurnikova, it perhaps comes as no surprise to know that the fashion and beauty category is big business.
Microsoft-Nokia Deal: Emerging Markets to the Rescue?
03 Oct 2013 | Sophia Ng
The market is buzzing about Microsoft’s acquisition of Nokia’s mobile phone business and how it will impact both brands.
Eight Megatrends Impacting South African Consumer Behaviour in 2013
28 May 2013 | Inka Crosswaite
Understanding how trends work enables marketers and brand custodians to differentiate between short-term fads and trends.
Brazil Leads in BRICS's Brands
17 Mar 2013 | Added Value
Brazilian brands have spread internationally by promoting a national cultural narrative, in contrast to China and India where brands tend to hide their cultural origin.
The Economics of Beauty in Asia
28 Feb 2013 | Tessa Brown
The business of beauty will be booming big time in Asia over the next couple of years.
Middle Kingdom Rising: The Year of the Snake
11 Feb 2013 | Added Value
Understanding the Golden Weeks phenomenon is critical to success in China.
Insight and Brand Building in Africa
08 Feb 2013 | Added Value
Insights into what makes the consumers in African markets tick.
Afro-Gangnam Style: Seeking out Real Relevance
01 Feb 2013 | Added Value
Self-expression and the desire to be noticed are not alien to many African cultures.
Boom, don’t bust in Brazil
24 Oct 2012 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
A word with... De Beers Forevermark
05 Oct 2012 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Brazil provides branding role models for China, India
03 Sep 2012 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The Connected CEO: how are business leaders in Asia adapting – and embracing – the digital revolution?
22 Aug 2012 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Nations Vie For Chinese Visitors As Tourism Becomes Status Symbol
02 Jul 2012 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
No Facebook. No Twitter. What’s the alternative?
02 May 2012 | Added Value
We talk to CIC, the first company specializing in social media research in China, to understand the impact of social media in China and how it differs from Western social media.
One Child Policy 2.0: outlining the implications for marketers
20 Apr 2012 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
McDonald's Exposes 'Chickileaks' in China
13 Apr 2011 | Added Value
McDonald’s Fast Feeder’s campaign sheds light on the evolving Chinese consumer.
Vodafone Case Study: Painting Every Ghanaian Town Red
28 Oct 2010 | Added Value
The successful brand migration of Vodafone’s first African acquisition.
Make It Right
16 Jul 2010 | cfinlay
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Innovation Inspiration: Understanding India
26 Feb 2010 | Added Value
If you’re a Multi-National Company (MNC) facing issues in India or considering market entry, what should you be thinking about?
“When the U.S. Coughs, We in Latin America Get Pneumonia”: Not necessarily the case anymore with the weakened dollar; and opportunities for U.S. companies beyond Brazil and Mexico
01 Apr 2008 | Miguel Winebrenner
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Harnessing Cyclical Market Trends for Sustained Innovation in Emerging/Multicultural Economies
08 Jan 2008 | Miguel Winebrenner
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Santa and reindeers in China
02 Jan 2008 | Cynthia Chan
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The last communist utopia in China
25 Oct 2007 | LiAnne Yu
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
To understand China’s biggest growth areas, visit a 4th tier city
11 Oct 2007 | LiAnne Yu
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
The World Economic Forum Conference
15 Sep 2007 | Darrel Rhea
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Summer Davos in Dalian, China
15 Sep 2007 | Darrel Rhea
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Shared computing in Emerging Markets
06 Sep 2007 | LiAnne Yu
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Low-cost PCs vs. Innovation?
06 Aug 2007 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Emerging Market Leader Takes Social Responsibility to a New Level
08 Jul 2007 | Darrel Rhea
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Emerging environmental awareness in China
06 Jul 2007 | Cynthia Chan
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Emerging Markets Digital Ethno Series: China's Dreams
20 Mar 2007 | Cynthia Chan
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]
Why We Like Emerging Markets
13 Mar 2007 | Added Value
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]