As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible
Five purpose driven brands picked for the November 2017 issue of Branding For Good.
5 social good innovations picked for the November 2017 issue of Branding For Good
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
The age of multisensory digital experiences has arrived….
Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.
Find out how brands are leveraging technology to flex and evolve their brand experience
Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.
AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?
Five social good innovations curated by our Branding for Good team.
From a biodegradable water bottle made of seaweed to a new line of swimsuits created from a vinyl textile produced from recycled fishing nets, discover 5 social good innovations;
Snapshot – a brand insight solution that provides quick-fire inspiration for brands agencies, and fast answers to big brand questions
How to connect with culture and cultural change
A summary of future marketing: Footfall algorithms, interactive videos and urinal gaming.
Take a look at the brands and businesses at cutting edge of the emerging water-stewardship phenomenon.
Five Social Good Innovation
The concept of Luxury is being re-defined.
We take a look at the latest innovative inspiration coming out of Cannes.
From growing health food in your living room to on-demand car cleaning, discover five social good innovations
People don’t care about brands, so make your brand an authentic champion of something they do care about.
Culture should be an integral part of a brand’s agenda
Strategies, trends & consumer shifts that are affecting today’s & tomorrow’s search for growth.
We’ve identified the top 5 brands that have been harnessing the increasing demand for experiences and reaching far beyond the product or service.
In 2015, women play with the codes of a multifaceted femininity, redefining it in the process
Building Iconic Brands and Pressing Play. Discover how we changed the tune for American audio and infotainment company – Harman.
Discover 5 surprising innovations from pee-powered lighting to a water-filtering pool set in the middle of NY’s East River.
Beyond the simply personal, there is a growing desire for technology to be hyper personalized.
Pippa Dunn, CMO of pioneering telecommunications company EE, is In the Marketer’s Chair. What can brand owners learn from this culturally connected category?
Our industry landscape is changing – it’s a jungle out there.
Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.
From a strategic marketing perspective, social media provides brands with a wealth of data that can inform their brand strategy.
New technologies have spawned new possibilities and as many new business models.
Brands are increasingly reliant on data-driven intelligence for successful business decisions.
Five social goods innovations
Some of our favorite reads from 2014.
Asia is quickly becoming the world’s luxury epicenter.
Seniors look for brands that are fun, optimistic & quirky
This issue takes a look at the growing field of impact investment where we are seeing an encouraging show of disruptive innovation.
Discover how Gen Z is changing the world, and how your brand can be part of the revolution.
Donate your excess calories to the hungry, Coffee Wastewater powering villages and much more…
We take a look at the burgeoning field of impact investment where disruptive innovation is taking place at an accelerated pace.
How to market to future generations.
Subscribe to Added Value Edits, our combined monthly newsletter full of strategic marketing thinking and disruptive innovation.
Apple’s wearable technology launch shows off its cutting edge technology while tapping into consumer trends…
Mexico. Indonesia. Nigeria. Turkey. The MINT economies will be in the global top 15 by 2015.
The rise of DIY: Crafting new opportunities for brands.
2014 could very well be the year of the mobile wallet…finally.
We explore the complex Indian consumer landscape, the nation’s innovative spirit and brands’ marketing efforts.
World Cup 2014: opportunities to introduce innovative concepts and pushing marketing to new heights.
Imagine your products and even services as robots.
Ten trends to watch from SXSW according to Jonathan Hall.
Jonathan Hall, shares the top 10 Learnings from Designs of the Year awards 2014
Our team discusses changes in marketing and insights, the claim that ‘tracking is dead’ and how Added Value is Transforming Tracking.
Four top take-aways from the Digital Research Conference.
Eco-friendly jeans made out of marine pollution, a rechargeable battery and much more…
Added Value’s sustainable marketing news: climate change, eco innovations, 3D printing and much more…
Discover Superhuman futures: Redefining robots to make our lives easier
To really be inspired; to find collections that truly excite us and make us question more; then we have to look beyond the confines of the clout offered by goliaths
The future of cars: driverless technology
Russia as a source of opportunity for brands.
Here are some of our favorite innovation reads, LinkedIn groups and thought leaders from 2013.
Welcome to Added Value’s newsletter focused on Sustainable marketing: the challenges, opportunities, our solutions and points of view.
In this month’s Innovation Inspiration, we look at the breakneck pace of change in Brazil and how brands are winning.
What it means for a brand to be engaged and how to create contagion.
Instagram. Urbanspoon. Facebook. This month we’re exploring Generation C – people who are highly Connected.
Jugaad literally means an improvised arrangement or work-around, which has to be used because of lack of resources.
Our focus this month is on blind-siding, technology-led innovation with the potential to come from anywhere.
Social networking has changed our world and many of us still value directly engaging with brands more than connecting with friends and family.
We explore how gamification has become a credible means of transforming a business both externally and internally.
Here are some of our favorite innovation reads from 2012.
To truly connect, designers need to have compassion and empathy for their audiences.
Mark Whiting of Added Value’s Paris office, shares some inspiration on innovation in luxury brands.
Inventions have often come to seem like huge undertakings. This list just goes to show you can still break a particular problem down and invent a small piece that can have a huge impact.
Finding inspiration in discerning simplicity from chaotic data overload. Taking time to step back and see the big picture.
The most exciting moments in research are when we uncover those tiny patterns that reveal useful complexities, like fractals that reveal the integrity of the whole.
If you’re a Multi-National Company (MNC) facing issues in India or considering market entry, what should you be thinking about?
We mainstreamed the burgeoning online social community phenomenon and helped Levi’s® use that space for innovation inspiration.
The brief was written. To reinvent the Original.
H&M’s latest coup: a one-time-only, 40-piece collection by Stella McCartney.
Designers aren’t just sticking to satin enamel. Retail wall adornments run the gamut from paint to passementarie.