Latest Posts
Purpose Driven Brands
27 Nov 2017 | Added Value
Five purpose driven brands picked for the November 2017 issue of Branding For Good.
Social Good Innovations
27 Nov 2017 | Added Value
5 social good innovations picked for the November 2017 issue of Branding For Good
Closing the strategy to activation gap: using strategic growth frameworks to create advertising audiences
20 Nov 2017 | Added Value
Closing the strategy to activation gap is a goal now within reach.
Which Archetype will win the Game of Thrones?
26 Jul 2017 | Added Value
You think you know all the characters? Well, like Ygritte once said, you know nothing Jon Snow!
Podcast: Sensory marketing
03 Feb 2017 | Added Value
Marguerite de Villiers discusses multi-sensory marketing.
SampleCon 2017: The great sample debate
30 Jan 2017 | Added Value
The sample landscape will continue to evolve as disruption becomes the norm
It's what you do that counts
20 Dec 2016 | Paul Cowper
Paul Cowper, Managing Director UK, talks about building coherent, distinctive and relevant brand behaviour through action and reaction.
CASE STUDY: M&S Putting Passion back into Promotion
10 May 2016 | Added Value
Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.
The Politicisation of Emojis
10 May 2016 | Added Value
How brands are using emojis to connect with people.
Blurred Lines
05 May 2016 | Emily Smith
Food for thought on whether applying traditional thinking to segment categories should still be used in today’s evolving world.
Small Data: The Tiny Clues That Uncover Huge Trends
20 Apr 2016 | bakerf
Taking a step back from big data
Growth Garage: Powered by GrowthFinder
28 May 2015 | Added Value
Introducing Growth Garage, a strategy event that harnesses our GrowthFinder offer to excel your growth potential in a fast and innovative way.
Case Study: Harman
15 Apr 2015 | Added Value
Building Iconic Brands and Pressing Play. Discover how we changed the tune for American audio and infotainment company – Harman.
Getting Personal
15 Dec 2014 | Louise Coupe
Personalisation is increasingly becoming an exciting and powerful opportunity for brands to connect with consumers and enhance experiences and emotions.
Clear Up, Clean Up...
05 Nov 2014 | Matt Woodhams
Growth doesn’t just happen on its own. You need to tidy up to find what you’re looking for to start reaping the rewards.
The Role of Market Research in Decision Making
03 Nov 2014 | Added Value
A unique opportunity for students to network with senior practitioners.
Making Sense of Emotions Workshop at ESOMAR Global Qualitative Conference
03 Nov 2014 | Added Value
This workshop will summarise the role of each of the five senses in building emotional connections.
A Next Generation Approach to Brand Equity Tracking
04 Sep 2014 | Added Value
Measuring and monitoring brand equity has become a required discipline for any global marketer.
Lipton case study : Exploring natural and freshness in cold beverages
26 Nov 2012 | Ben Wood
Just a vegetable? Or a piece of political propaganda?
18 Jul 2012 | Hazel Barkworth
Reconciling the Pros and Cons of Hispanic Online Research
09 May 2012 | Miguel Winebrenner
The French Laundry Meets Systems Problem Solving
05 Oct 2010 | imor
Analytical Whitespace
16 Sep 2010 | tommy
You Too Can Be Masterful at Analyzing Data (Go Dirty)
15 Sep 2010 | Darrel Rhea
The most exciting moments in research are when we uncover those tiny patterns that reveal useful complexities, like fractals that reveal the integrity of the whole.