Featured Posts

The Feminine Plural

27 Apr 2015 | pompei de warrensc

In 2015, women happily play with the codes of a multifaceted femininity whose form and codes they have redefined.

In the News: Press Coverage

01 Jan 2014 | Added Value

Bloomberg, The Financial Times, Huffington Post, Shanghai Daily, BBC News and Forbes… we’re in the press all over the world.

Latest Posts

Podcast: Sensory marketing

03 Feb 2017 | Added Value

Marguerite de Villiers discusses multi-sensory marketing.

SampleCon 2017: The great sample debate

30 Jan 2017 | Added Value

The sample landscape will continue to evolve as disruption becomes the norm

Travel the world: Bringing the world of User-Generated Content to life

27 Jan 2017 | Added Value

We uncovered four high-level motivations for traveler content creation.

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

La France, l’autre berceau de l’iconicité

26 Jan 2017 | Added Value

Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.

Branding for Good - Issue 47: Behavioral Economics

18 Jan 2017 | Added Value

This month we will talk about how brands are leveraging the principles behind Behavioral Economics to drive change for the better.