Featured Posts

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

Podcast: Sensory marketing

03 Feb 2017 | Added Value

Marguerite de Villiers discusses multi-sensory marketing.

Latest Posts

How integrated data ecosystems make marketing more personal and more effective

30 Nov 2017 | Added Value

Make your marketing more personal and more effective.

Humanising Data

30 Nov 2017 | Added Value

Four examples of brands humanising data

Purpose Driven Brands

27 Nov 2017 | Added Value

Five purpose driven brands picked for the November 2017 issue of Branding For Good.

More than skin deep - How social media is changing the face of the beauty industry

21 Nov 2017 | Added Value

The rise of user-generated content and popularity of social media platforms have transformed the way people talk about beauty.

Closing the strategy to activation gap: using strategic growth frameworks to create advertising audiences

20 Nov 2017 | Added Value

Closing the strategy to activation gap is a goal now within reach.

Halloween is the new Christmas for make-up brands

31 Oct 2017 | Added Value

Make up brands and retailers have embraced Halloween in a big way this year.